Our job was to come up with a name and a logo, accompanied with a complete corporate identity for an investment and construction company.
The name Rubik draws inspiration from the Rubik’s cube, which has the be ability to transform cluster into order, the same way housing investment companies reshape land into living spaces. The abstract shape of a Rubik’s cube allowed us to use rotated colourful squares as construction material and create a playful corporate identity, which is hard and soft at the same time.